Improving Media Literacy in Lower Education Research Paper

Improving Media Literacy in Lower Education - Research Paper Example As the report declares media literacy is especially important among children and youths upon whom the future of America and the world depends. This is because; by being media literate these individuals are better equipped to interpret complex messages from all forms of media including the internet, newspapers, television, magazines, radio, music, and marketing materials, among others. Another important aspect of media literacy is the fact that it equips people with the skills to create innovative media forms and become active partisans in the prevailing media culture. According to the research findings there are numerous media literacy tools presently in use in America, there is need to conduct extensive assessment research to establish the most effective ones. This process is made difficult by the fact that there are varying theoretical and educational foundations upon which the media literacy programs are established. With the extant literature on media literacy it is evident that many researchers concede that it is preferable to integrate emerging concepts of media literacy into existing education curricula, instead of teaching the concepts within a detached context. Many scholars appear to support the notion that these emergent media tools must gradually replace the traditional ones. For instance, many researchers consider traditional tools of investigative journalism to be outdated. It is for this reason that, they deem modern media tools like first-person documentaries to be the most appropriate investigative methods. ... any researchers concede that it is preferable to integrate emerging concepts of media literacy into existing education curricula, instead of teaching the concepts within a detached context. However, many scholars appear to support the notion that these emergent media tools must gradually replace the traditional ones. For instance, many researchers consider traditional tools of investigative journalism to be outdated. It is for this reason that, they deem modern media tools like first-person documentaries to be the most appropriate investigative methods. This is because; the producers of such films play a crucial role in informing members of the public about occurrence of destructive societal vices like malevolence and corruption (Herrick 45-56). These forms of documentaries, also popularly referred to as personal documentaries are films produced by a person. This is unlike traditional documentaries, which are filmed, edited and produced by a studio. First-person documentaries narrate actual events as they occur and, therefore, report factual realities as opposed to highly altered content. Josh Fox and Michael Moore are two of the most prominent personal documentary makers, who have led this revolution in journalism. Some of these filmmakers’ documentaries have instigated debate in mainstream American society, prompting me to understand the role played by this genre of film to promote social change. The filmmakers are occasionally perceived to be advocates of societal development and betterment of the public. This is a role that television journalists have gradually deserted, as they focus of the most profitable stories. Therefore, these personal documentaries are increasingly becoming useful learning tools as technology advances, and as more people gain the ability

QUESTIONS IS LISTED BELOW Essay Example | Topics and Well Written Essays - 2000 words

QUESTIONS IS LISTED BELOW - Essay Example Although company has maintained its performance in the year 2009 and sold more than 1.7 billion of unit cases of juices, still, the increasing competition in the global market is raising concerns for the company. In this report, the analysis of the company will be done by analysing its operations in different world markets. Finally, based on analysis, a conclusion and recommendations will be presented. Coca Cola is offering a variety of beverages and drinks worldwide and the products of the company can be categorised into different groups including Energy drinks, Juices, Soft drinks, Sports drinks, Tea and Coffee, Water and others (Coca Cola website, n.d.). It is interesting to note that the soft drinks of the company are being considered as the trademark of Coca Cola however, different drinks are very popular among local communities. In order to explain how Coca Cola is targeting the local regions and communities, I will like to quote an example. Appollinaris is one of the product brands of Coca Cola and it comes under â€Å"water drink type†. This mineral water is available in three flavours including apple, lemon and normal or unflavoured water. Moreover, Appollinaris is only available in Germany and New Caledonia. Similarly, the soft drink of Coca Cola is available in different flavours including Cola, Cola Lemon Lime, Cola Lemon, Cola Orange, Cola Green Tea, Cola Lime and Cola Raspberry (Coca Cola Website, n.d.). This example shows that Coca Cola is not pursuing standardised strategy but it has been introducing products based on the needs of the market where it operates. The major reason which is posing great threats for the company is the external environment and the market changes. The market changes include the regulatory changes and socio economic changes. The mission statement of the company also shows that the two long term objectives of